We are iFIT.
Talent meets intelligence
The iFIT Team
Get to Know Us.
We're a passionate group of fitness enthusiasts, technology experts, and business professionals who strive to inspire our customers with the latest and greatest fitness technology. We believe that a healthy lifestyle should be exciting, so we constantly push the limits to bring our customers state-of-the-art products that will help them in every aspect of their lives.
1989
An unsung hero of iFIT discovered that you could hook up a VHS player to a treadmill to automatically adjust the incline for a unique workout experience.
1995
iFIT began using CD players to give audio cues to switch up the incline on treadmills.
2000
Connecting with top trainers, we created thrilling, new videos on DVDs and SD cards that you could plug straight into your machine.
2007-2010
After integrating the first-ever Android™ tablet with workout equipment, we soon forged a partnership with Google Maps™ to bring Street View to our products.
A new brand
Redefining our brand's look, feel, and guidelines, we created a cohesive experience for our users, which began the lifelong evolution of defining who we are.
Syncing up
iFIT began integrating technology that allowed us to wirelessly sync smart tablets with equipment.
2011-2013
Keeping up with the times, we invented an outdoor running and cycling app that would track your speed, distance, and calories burned.
Tour de France
We forged a partnership with Tour de France, giving people the opportunity to follow along with the actual courses through Google Maps on their own stationary bikes.
Daily Workouts
We released iFIT Daily, a recorded, daily workout class that we streamed to our users.
CES
Appearing at our first Consumer Electronics Show, our team traveled to Las Vegas to start relationships with other companies that will last a lifetime.
2014-2015
Committed to our customers' health, we began manufacturing wrist wearables that deliver your stats for exercise, calories, activity, and sleep.
One Million
iFIT celebrated our exciting one million member mark!
2016
Ever in the forefront of technology, we introduced three apps: iFIT Coach (for all your health tracking), iFIT Sleep (that works hand-in-hand with our Sleep HR sensor), and Altra IQ (that works with running shoes to give you live audio cues to improve your run).
Screen Time
In collaboration with NordicTrack, we developed an all-new workout experience, featuring a 22-inch touchscreen on workout equipment.
2017
Expanding on the idea of Google Maps, we integrated workouts filmed in incredible locations across the globe, led by world-renowned trainers. Realizing that there's a huge gap in most of our customers' nutrition habits, we also crafted iFIT Nourish—a complete nutrition, protein, and meal replacement shake.