iFIT and Ergatta Double Down on Content Partnership, Extending Term and Adding New Game Endeavor
Building on strong community feedback and a recent successful Esports event, iFIT and Ergatta deepen their content licensing partnership with a multi-year renewal and additional content
Park City, UT and NEW YORK, June 3, 2026 /PRNewswire/ — iFIT Inc., a leading intelligent, personalized fitness platform, and Ergatta, the leaders in game-based fitness, today announced a two-year extension of their content licensing partnership as well as an expansion of its scope. Endeavor, Ergatta’s most recent and sophisticated game, will join Races on the iFIT platform this fall, launching across treadmills, bikes, and rowers. The renewal builds on a partnership that has demonstrated that gaming content has been a compelling addition to the iFIT platform, driving increased engagement and community love.
The extension follows the Spring Cup, an innovative virtual competition hosted on the iFIT platform and powered by Ergatta’s Races experience that enabled iFIT members to participate in a structured, multi-week competition. The event generated strong engagement and positive sentiment from the iFIT community—particularly among its most competitive members—validating the virtual competition concept and adding an exciting new dimension to the iFIT platform and community. The partners plan to build on that playbook, with the Fall Cup already in the works and plans to explore an in-person component that would give future events a genuine esports feel.
The new addition, Endeavor, adds a different kind of workout experience than Races, the head-to-head multiplayer game that kicked off the partnership. Endeavor is a single-player action game that weaves decision-making into every portion of your workout. Players journey through fantastical environments and battle opponents by running, cycling, or rowing at different target intensities. Together, the two games form a complementary game suite, serving the full spectrum of iFIT members, from those who crave metrics and competition, to those who would rather focus on a game than a workout.
“At iFIT, we are committed to continuously bringing our members new and innovative ways to get fit and stay fit,” said Jeremy McCarty, Chief Subscription and Content Officer at iFIT Inc. “Ergatta delivers on that promise in a unique way. We are proud to deepen this partnership and excited to bring Endeavor to our members across every major cardio modality.”
"We're thrilled to deepen our partnership with iFIT," says Tom Aulet, Co-Founder and CEO of Ergatta. "This extension is meaningful validation—not only that Ergatta builds the best games in fitness, but that games work powerfully on treadmills, the most popular cardio modality by far. I can’t wait to bring Endeavor, the latest and greatest in cardio gaming content, to the iFIT community soon.”
Ergatta Races is available now to iFIT Pro members across iFIT-enabled treadmills, bikes, and rowers. Endeavor will be available to iFIT Pro members across all three modalities this fall. For more information, visit iFIT.com or Ergatta.com.
About iFIT Inc.
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 12 million athletes worldwide, iFIT delivers immersive, personalized workout experiences at home, on the go, and in the gym. Powered by proprietary software, innovative hardware, and world-class content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery and mindfulness, iFIT empowers members at every stage of their fitness journey. For more information, visit iFIT.com.
About Ergatta
Ergatta is the leader in game-based fitness, offering a suite of addictive game-based workout experiences and a line of connected rowing machines with embedded gaming content. Ergatta’s gaming content is personalized to each user, highly interactive and engaging, and designed to provide real workouts that drive results. Ergatta is dedicated to helping people build lasting fitness habits through games. For more information, visit Ergatta.com.
Media Contacts
ICR for iFIT
iFIT@icrinc.com
LJPR for Ergatta
media@ergatta.com
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