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Press

iFIT Debuts "Ashley’s Impossible Year," a Four-Part Documentary Series Chronicling Ultrarunner Ashley Paulson's Bid to Conquer 1,000 Miles of the World's Toughest Trail Races in a Single Year

Ultrarunner Ashley Paulson takes on four of the world's toughest ultra races in one year. iFIT's new documentary series follows her training, race by race, mile by mile.

September 24, 2026

iFIT Makes Fast Company’s Eighth Annual List of the Best Workplaces for Innovators in Emerging Enterprise

Fast Company announced its eighth annual Best Workplaces for Innovators list, recognizing businesses that are creating cultures where innovation can thrive at every level. iFIT Inc., a global leader in interactive fitness technology and connected content, earned a spot as a winner in the Emerging Enterprise: 201-999 Employees Category for its recent expansion into connected Pilates.

September 15, 2026

iFIT and Samsung Health Deepen Partnership with Launch of iFIT Personal Trainer on Galaxy Devices

iFIT's AI Fitness Coach to Deliver Personalised Coaching Plans in Samsung Health.

July 23, 2026

A runner trains on the NordicTrack Ultra 1 treadmill in a light-filled modern home, showcasing the award-winning walnut and bronze design built for living spaces.

NordicTrack Ultra 1 Wins the Red Dot Award: Product Design 2026

The NordicTrack Ultra 1 has earned a Red Dot Award for Product Design 2026, its third major honor in under a year alongside Esquire and TIME recognition.

July 7, 2026

iFIT and Ergatta Double Down on Content Partnership, Extending Term and Adding New Game Endeavor

Building on strong community feedback and a recent successful Esports event, iFIT and Ergatta deepen their content licensing partnership with a multi-year renewal and additional content.

June 3, 2026

Discover the NordicTrack Ultra 1 Reformer. Featuring the Smart Spine™ system, push-button resistance, and a 24-inch HD touchscreen powered by iFIT.

NordicTrack’s Most Ambitious Pilates Machine Yet: Introducing the Ultra 1 Reformer

NordicTrack introduces the Ultra 1 Reformer, bringing studio-quality Pilates into the home. Featuring the innovative Smart Spine™ enclosed spring system, push-button resistance, and a 24-inch pivoting HD touchscreen powered by iFIT, it delivers an immersive, personalized workout experience without the complexity.

May 19, 2026

iFIT Inc. Names Wellness Industry Leader Marc Washington as President and Chief Financial Officer

iFIT has appointed Marc Washington as President and Chief Financial Officer, adding a proven leader with deep experience scaling top wellness brands. With a track record spanning Supergut, Beachbody, and The Wonderful Company, Washington will help guide iFIT’s next phase of growth, innovation, and global expansion in connected fitness.

April 9, 2026

Darryl “BullyJuice” Williams performs a strength workout with dumbbells as part of the iFIT Next program announcement introducing him as the inaugural athlete.

iFIT Launches “iFIT Next” Talent Accelerator to Diversify Global Fitness; Names Viral Creator Darryl “BullyJuice” Williams as Inaugural Athlete

iFIT announces iFIT Next, a new talent accelerator program designed to discover and elevate the next generation of global fitness creators. Viral fitness personality Darryl “BullyJuice” Williams joins as the initiative’s first athlete, bringing his high-energy bodyweight training style to the iFIT platform.

March 16, 2026

iFIT and F45 Training Announce Global Partnership to Bridge Digital and Studio Fitness

Strategic Content Licensing and Co-Production Deal Connects iFIT’s Members to In-Studio F45 Training Experience

December 8, 2025