iFIT Inc. Names Wellness Industry Leader Marc Washington as President and Chief Financial Officer
.jpg)
Logan, UT - April 7, 2026 – iFIT Inc., a global leader in interactive fitness technology and connected content, today announced the appointment of Marc Washington as President and Chief Financial Officer (CFO). An accomplished executive, entrepreneur, and advisor, Washington brings over two decades of leadership experience across the health, wellness, and fitness sectors to his new dual role at iFIT.
Throughout his career, Washington has successfully scaled businesses ranging from venture-backed startups to multi-billion-dollar enterprises. He joins iFIT with an exceptional track record of building household wellness brands, having previously served as Founder & CEO of Supergut, President and Chief Operating Officer of Beachbody, Chief Executive Officer of Irwin Naturals, and Chief Financial Officer of The Wonderful Company.
At iFIT, Washington will leverage his deep operational and financial expertise to drive strategic growth, streamline operations, and enhance the company's financial performance as it continues to innovate the connected fitness landscape.
"We are thrilled to welcome Marc to the iFIT executive team," said Kevin Duffy, CEO of iFIT. "Marc brings a rare blend of financial discipline and proven success scaling health and wellness brands. He understands how to bridge the gap between operational excellence and consumer-centric growth.”
In addition to his corporate leadership, Washington is a celebrated entrepreneur. Inspired by the memory of his sister, he founded the gut-health brand Supergut to take a food-first, clinically validated approach to metabolic health that complements GLP-1 pathways. As CEO, he led Supergut to earn a spot on Fast Company’s "Brands that Matter" list in 2024. Washington has also been recognized as a “NOSH Notable” award winner in the nutrition space and was named by Ebony as one of the top entrepreneurs changing the face of health.
"I have dedicated my career to helping people lead healthier lives, and I am incredibly excited to continue that mission at iFIT," said Marc Washington, President and CFO of iFIT. "I am thrilled to join the iFIT team at such a pivotal moment in the connected fitness industry. iFIT holds immense potential and a legacy of innovation that distinctly sets it apart in the global wellness market. I look forward to working alongside the team to drive our next exciting chapter of growth in bringing our transformative, personalized fitness experiences to even more homes worldwide."
A respected voice in the wellness industry, Washington is a frequent contributor at industry conferences and podcasts, and has been featured in major media outlets including Forbes, Fortune, and The Wall Street Journal.
Washington graduated from Princeton University, where he was an Academic All-American and Co-Captain of the football team, and holds an M.B.A. from Harvard Business School. A proud father of three, he resides in Los Angeles with his wife.
About iFIT Inc.
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their journey. Further information: iFIT.com
Media Contact:
ICR for iFIT
iFit@icrinc.com
You might also like
iFIT Inc. Names Wellness Industry Leader Marc Washington as President and Chief Financial Officer
iFIT has appointed Marc Washington as President and Chief Financial Officer, adding a proven leader with deep experience scaling top wellness brands. With a track record spanning Supergut, Beachbody, and The Wonderful Company, Washington will help guide iFIT’s next phase of growth, innovation, and global expansion in connected fitness.
April 9, 2026
iFIT Launches “iFIT Next” Talent Accelerator to Diversify Global Fitness; Names Viral Creator Darryl “BullyJuice” Williams as Inaugural Athlete
iFIT announces iFIT Next, a new talent accelerator program designed to discover and elevate the next generation of global fitness creators. Viral fitness personality Darryl “BullyJuice” Williams joins as the initiative’s first athlete, bringing his high-energy bodyweight training style to the iFIT platform.
March 16, 2026
iFIT Announces New Reality Competition Series, Trainer Games, Available on Prime Video in the U.S. Starting January 2026
Park City, Utah — December 4, 2025 – iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S.starting January 8, 2026 and included with a Prime membership.The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The Amazing Race) who also serves as showrunner, iFIT's Michael Hamblin, and Eli Holzman and Aaron Saidman on behalf of Sony Pictures Television — Nonfiction (SPTNF). It is produced by iFIT, SPTNF, and Brass Monkeys Media, under their overall deal with Sony Pictures Television, who also distributes the series. Trainer Games brings together the grit of competition television and the spirit of fitness transformation in a high-stakes format that tests both physical endurance and mental strength.Hosted by Emmy-nominated TV host, actress and celebrity fitness entrepreneur Amanda Kloots (The Talk, Blue Bloods), Trainer Games chronicles ten elite competitors — Chari Hawkins, Chris Griffiths, Dan Holguin, Darryl Williams, Divinity Gaines, Heather Gollnick, Nick Ullman, Nikki Keys, Kori Sampson, and Yanessa Navarro — as they fight their way through treacherous challenges set against stunning backdrops of Mauritius, an island in the Indian Ocean known for its adventure landscapes.“Trainer Games embodies everything iFIT stands for - elite coaching, real transformation, and unforgettable experiences,” said Jeremy McCarty, Chief Subscription & Content Officer at iFIT and Trainer Games Executive Producer. “It's engaging from the very first challenges with athletes battling through unpredictable challenges, surprise twists with the pressure of competing for the most sought-after job in fitness: becoming an iFIT Trainer.”“Trainer Games is an extraordinary athletic endeavor and, alongside iFit, we've built a series that merges elevated competition with authentic transformation. We can't wait for audiences to witness these remarkable athletes on this journey,” said executive producer Nick Rigg of Brass Monkeys Media.Each episode pushes contestants through extreme physical tests measuring strength, agility, stamina, and determination. Mentorship throughout the competition comes from an elite roster of iFIT trainers, including Hannah Eden, Ashley Paulson, and John Peel, who lend their expertise, motivation, and real-world experience to guide contestants through the most demanding workouts of their lives.At the end of the season, one contestant will emerge victorious, earning the title of Trainer Games Champion, a $250,000 contract, and a place among iFIT's elite global trainer team.To follow along for episode releases, behind the scenes features, and workout challenges, visit trainergames.com.About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.About Sony Pictures Television — NonfictionSony Pictures Television's nonfiction group is the feature documentary, premium content, and unscripted unit within Sony Pictures Television (SPT). Through ownership interests or production deals with companies Sharp Entertainment, The Intellectual Property Corporation (IPC), B17 Entertainment, 19 Entertainment, This Machine, Maxine Productions, Brass Monkeys Media, and Rebel Minds Media, the group creates and produces content in every genre of nonfiction programming for audiences worldwide.Key programs include Shark Tank and 19 Entertainment's global hit American Idol for ABC; Sharp Entertainment's 90 Day Fiancé franchise for TLC; IPC's Emmy Award-winning hit documentary series Leah Remini: Scientology & the Aftermath for A&E, With Love, Meghan for Netflix, Secrets of Playboy for A&E, Peabody Award winner We're Here for HBO, and Selena + Chef for HBO Max and Food Network; B17 Entertainment's Extracted for FOX, On Brand with Jimmy Fallon for NBC, Maxine's hit exposé Quiet on Set; This Machine's Academy Award-winning documentary Elton John: Never Too Late for Disney+, and Emmy Award nominated Martha for Netflix. Additionally, 19 Recordings has launched the music careers of platinum artists including Carrie Underwood, Kelly Clarkson, Daughtry, Fantasia, Phillip Phillips, Lauren Alaina, and more recently, Gabby Barrett, Chayce Beckham, Iam Tongi, and Jamal Roberts among many others.Media Contact:Edelman for iFITiFIT@edelman.com
December 4, 2025