NordicTrack celebrates 50 years of innovation with debut of its new Ultra 1 luxury treadmill

NordicTrack integrates design and innovation to create the ultimate fitness experience

(Park City, Utah — March 13, 2025) iFIT, a global leader in exercise equipment and fitness content, has debuted its latest smart product, the new NordicTrack Ultra 1 treadmill. NordicTrack purposefully designed Ultra 1 to be as much of a design statement as it is premium fitness equipment. Inspired by bespoke furniture, Ultra 1 is equally comfortable in a high-end boutique gym or on display in the living room. Wrapped in premium finishes, Ultra 1 seamlessly blends state-of-the-art technology with refined aesthetics.

“Celebrating our 50th anniversary, we aim to revolutionize the fitness experience with the Ultra 1–merging sophisticated design, meticulous craftsmanship, and cutting-edge innovation to set a new benchmark in home fitness. For decades, NordicTrack has been at the forefront of the industry, and today, we take pride in driving the evolution of connected fitness,” said Kevin Duffy, Chief Executive Officer.

Ultra 1's innovations move users through sight, sound, and feel so they can make the most of their work out experience. The striking white oak and metal V-shaped uprights house two of the treadmill's most immersive experiences. Eight strategically placed fans create a full body cooling system that envelopes users with cool air from head to toe. Also integrated into the uprights are deluxe surround speakers that encase runners in the ambient sound of their streaming content or music. Ultra 1 owners have the option of changing the treadmill's speed and grading through the metal controls inspired by an airplane cockpit or the included wearable ring device.

“The creation of Ultra 1 was more than just a study in beautiful design,” says the brand's Chief Product Officer, Keith Hartsfield. “We obsess over what matters to our athletes to provide an immersive experience and help them achieve their goals. From an acoustic perspective, we went for whisper quiet motors and amazing, rich audio. We went to great lengths to provide full body cooling from your shins to shoulders because we know the details matter to our athletes. We leveraged our commercial quality reflex deck to protect our athlete's joints, because we know that's a big deal to athletes that train frequently. We are very proud of the aesthetic appeal of Ultra 1, and the craftsmanship the team put in to make a beautiful machine perform like no other is what makes it special.”

To resolve one of the most prevalent concerns among treadmill users–vibration–NordicTrack designed Ultra 1 as two distinct elements. The Stability Engine's (™) revolutionary decoupled design absorbs impact ensuring an exceptionally smooth, whisper-quiet run while maintaining uncompromising elegance, redefining luxury fitness.

When paired with the iFIT fitness app experience and its Emmy-nominated content library, Ultra 1 offers an unparalleled, immersive fitness experience. With access to over 10,000 meticulously curated workouts, users are transported to the world's most breathtaking destinations–from the pristine shores of Seychelles and Costa Rica to the majestic summits of Kilimanjaro and Everest.

NordicTrack hosted an intimate sneak preview of the luxury treadmill earlier this year at Art Basel Miami Beach. Unveiling Ultra 1 at Art Basel Miami Beach was a deliberate choice–this is more than an engineering marvel; it is a true work of art in design and function. Masterfully engineered with precision and sophistication, the Ultra 1 embodies the perfect harmony of form, function, and luxury, redefining the art of home fitness.

Ultra 1 is available to both commercial and select consumer clients. Interested parties can visit www.Ultra1.com to learn more about the treadmill's innovative features and to register for the waitlist.

About iFIT Inc.

iFIT is a global leader in intelligent fitness software, and NordicTrack is one of the most recognized names in fitness equipment. Together, they are dedicated to delivering the most advanced and personalized fitness experiences available. Their innovative products and immersive content are designed to inspire, motivate, and guide users at every level of their fitness journey. For more information, visit iFIT.com.

Press Contacts

PR Director, Courtney Lake at Courtney.Lake@ifit.com