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PARK CITY, UT – December 8, 2025 – iFIT, a global leader in connected fitness, content, and equipment, and F45 Training, a leading global fitness community and franchise, today announced a new global partnership that will redefine the member experience by seamlessly integrating at-home digital training with in-studio community fitness.Launching December 8, the collaboration combines F45 Training’s world-class, high-intensity functional training methodology with iFIT’s immersive workout production capabilities and expansive global platform.Integrated Fitness CollaborationThis strategic partnership is built on two key pillars designed to drive engagement for both platforms:Premium Digital Content Access: iFIT will license and feature a curated collection of F45 Training’s signature functional, at-home workouts on its global streaming platform. This immediately brings F45’s acclaimed, results-driven programming to iFIT’s dedicated subscriber base.Exclusive Co-Produced Series: F45 Training and iFIT will co-produce new, dynamic at-home workout content. This pairing leverages F45’s renowned programming expertise with iFIT’s immersive content production, elevating the digital training experience for both audiences.Path to the Studio: Unlocking In-Person TrainingThe partnership introduces a powerful incentive to drive digital users into physical F45 Training studios worldwide. Starting January 8, 2026, once an eligible iFIT subscriber successfully completes an F45 co-produced at-home workout, they will unlock a complimentary, one-time in-studio F45 Training class for use in that month. Eligible iFIT subscribers may redeem one free F45 Training class per month."This is a game-changer for the fitness industry, definitively proving that digital content and in-studio experiences are not mutually exclusive," said Jeremy McCarty, Chief Subscription and Content Officer of iFIT. "Our members are highly active and health-conscious—we know approximately 40% of our subscribers maintain external gym or studio memberships. By offering them a seamless path to experience the energy of an F45 studio, we are enriching our value proposition while delivering high-intent new members directly to F45 locations around the globe.""Partnering with iFIT allows F45 Training to meet the modern athlete where they are—at home, on the go, and in the studio," said Ryan Mayes, Chief Operating Officer of FIT House of Brands, parent company of F45 Training. "This collaboration is a bold extension of our brand, using iFIT’s massive platform to build awareness, showcase our world-class functional programming, and convert an active, structured audience into passionate, long-term F45 Training studio members."Edelman for iFIT Inc.iFIT@edelman.com About iFITiFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.About FITFIT (Functional Inspired Training) House of Brands is a global fitness franchise company with a network of over 1,500 studios across over 55 countries. FIT provides franchisees with proven business models, operational support, and structured training programs across its house of brands:F45 Training: A global leader in functional fitness, offering 45-minute team-based workouts that combine strength, cardio, and scientifically backed programming to build strength, improve endurance, and enhance longevity.FS8: FS8 fuses Pilates, Tone, and Yoga into a seamless, low-impact workout. Built on eight science-backed elements, FS8 is designed to enhance strength, flexibility, and mental well-being. The experience is dynamic yet restorative, offering a fresh take on fitness in an inclusive, community-driven environment.VAURA Pilates: A sensory-driven reformer Pilates experience that blends precision and athletic training in an immersive environment. With neon lights, mirrored ceilings, and upbeat music, VAURA energizes both body and mind, creating a workout that feels as powerful as it is effective.Recovery: A suite of solutions, including cold plunge, infrared sauna, and percussion therapy, designed to optimize recovery and performance.FIT is committed to building a sustainable and scalable global franchise network that empowers people to move better, feel stronger, and live longer. For more information, visit www.functionalinspiredtraining.com or follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).
December 8, 2025

Park City, Utah — December 4, 2025 – iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S.starting January 8, 2026 and included with a Prime membership.The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The Amazing Race) who also serves as showrunner, iFIT's Michael Hamblin, and Eli Holzman and Aaron Saidman on behalf of Sony Pictures Television — Nonfiction (SPTNF). It is produced by iFIT, SPTNF, and Brass Monkeys Media, under their overall deal with Sony Pictures Television, who also distributes the series. Trainer Games brings together the grit of competition television and the spirit of fitness transformation in a high-stakes format that tests both physical endurance and mental strength.Hosted by Emmy-nominated TV host, actress and celebrity fitness entrepreneur Amanda Kloots (The Talk, Blue Bloods), Trainer Games chronicles ten elite competitors — Chari Hawkins, Chris Griffiths, Dan Holguin, Darryl Williams, Divinity Gaines, Heather Gollnick, Nick Ullman, Nikki Keys, Kori Sampson, and Yanessa Navarro — as they fight their way through treacherous challenges set against stunning backdrops of Mauritius, an island in the Indian Ocean known for its adventure landscapes.“Trainer Games embodies everything iFIT stands for - elite coaching, real transformation, and unforgettable experiences,” said Jeremy McCarty, Chief Subscription & Content Officer at iFIT and Trainer Games Executive Producer. “It's engaging from the very first challenges with athletes battling through unpredictable challenges, surprise twists with the pressure of competing for the most sought-after job in fitness: becoming an iFIT Trainer.”“Trainer Games is an extraordinary athletic endeavor and, alongside iFit, we've built a series that merges elevated competition with authentic transformation. We can't wait for audiences to witness these remarkable athletes on this journey,” said executive producer Nick Rigg of Brass Monkeys Media.Each episode pushes contestants through extreme physical tests measuring strength, agility, stamina, and determination. Mentorship throughout the competition comes from an elite roster of iFIT trainers, including Hannah Eden, Ashley Paulson, and John Peel, who lend their expertise, motivation, and real-world experience to guide contestants through the most demanding workouts of their lives.At the end of the season, one contestant will emerge victorious, earning the title of Trainer Games Champion, a $250,000 contract, and a place among iFIT's elite global trainer team.To follow along for episode releases, behind the scenes features, and workout challenges, visit trainergames.com. About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com. About Sony Pictures Television — NonfictionSony Pictures Television's nonfiction group is the feature documentary, premium content, and unscripted unit within Sony Pictures Television (SPT). Through ownership interests or production deals with companies Sharp Entertainment, The Intellectual Property Corporation (IPC), B17 Entertainment, 19 Entertainment, This Machine, Maxine Productions, Brass Monkeys Media, and Rebel Minds Media, the group creates and produces content in every genre of nonfiction programming for audiences worldwide.Key programs include Shark Tank and 19 Entertainment's global hit American Idol for ABC; Sharp Entertainment's 90 Day Fiancé franchise for TLC; IPC's Emmy Award-winning hit documentary series Leah Remini: Scientology & the Aftermath for A&E, With Love, Meghan for Netflix, Secrets of Playboy for A&E, Peabody Award winner We're Here for HBO, and Selena + Chef for HBO Max and Food Network; B17 Entertainment's Extracted for FOX, On Brand with Jimmy Fallon for NBC, Maxine's hit exposé Quiet on Set; This Machine's Academy Award-winning documentary Elton John: Never Too Late for Disney+, and Emmy Award nominated Martha for Netflix. Additionally, 19 Recordings has launched the music careers of platinum artists including Carrie Underwood, Kelly Clarkson, Daughtry, Fantasia, Phillip Phillips, Lauren Alaina, and more recently, Gabby Barrett, Chayce Beckham, Iam Tongi, and Jamal Roberts among many others. Media Contact: Edelman for iFIT iFIT@edelman.com
December 4, 2025

PARIS, FRANCE — August 20, 2025 — iFIT Inc., a global leader in connected fitness and interactive content, proudly announces a new global ambassadorship with elite German rower and Olympic champion Oliver Zeidler. This announcement coincides with NordicTrack's 50th anniversary celebration, as the brand continues its mission to deliver immersive, science-backed fitness experiences that empower athletes across the globe.Zeidler, a standout in international rowing, captured gold in the men's single sculls at the 2024 Paris Olympics — Germany's first in the event since 1992. In addition to multiple World and European Championship titles, he was named Germany's Sportsperson of the Year in 2024, a testament to his dominance and stature in elite sport. He transitioned from swimming to rowing in 2016 — a challenging move that showcased his mental resilience and determination to start over and excel. It's the kind of inner strength iFIT values just as much as physical performance.“Joining the iFIT team is a natural fit for me,” says Zeidler. “iFIT is all about pushing physical, mental, and personal boundaries, which is exactly how I've approached my journey in sport and in life. I'm excited to bring my experience and passion to this incredible global community and to help inspire others to chase their own version of excellence.”In addition to his athletic achievements, Zeidler holds a Master of Laws in Taxation and has worked as a consultant with Deloitte Germany, balancing a demanding professional career with world-class training. He is currently pursuing his Masters in Business Administration at IMD Business School in Lausanne, Switzerland.Now based in Lausanne, Switzerland, home of the International Olympic Committee, Zeidler is preparing for the 2028 Los Angeles Olympics. To launch his partnership with iFIT, Zeidler hosted the brand in his hometown, where exclusive content for an upcoming campaign was filmed.“Olli embodies the kind of performance, character, and story that resonates deeply with our global audience,” said Kirsten Spittel-Sloan, Global Head of Marketing at iFIT Inc. “He's not just an elite athlete — he's a symbol of what it means to commit, evolve, and achieve. We are proud to welcome him to the iFIT family.”For media inquiries or partnership details, please contact:Edelman for iFIT Inc.iFIT@edelman.comAbout iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.
November 12, 2025
BROOKLYN, NY – July 10, 2025 — iFIT, a global leader in connected fitness and interactive content, today announced a groundbreaking partnership with Samsung Health, one of the world's most recognized names in technology. This strategic collaboration aims to redefine how millions of users around the world experience personalized health and wellness."Our collaboration with iFIT highlights Samsung's unwavering commitment to preventive health and fitness for all. Through Samsung Health, we aim to provide highly personalized fitness experiences that empower individuals to adopt healthier behaviors and enhance their well-being. In the near future, by integrating iFIT's intelligent equipment and its engaging content created by fitness trainers for the Galaxy ecosystem, we are jointly shaping the future of personalized connected fitness." says Dr. Hon Pak, senior vice president and head of the digital health team for Samsung's mobile business.Samsung Health is an intuitive, all-in-one platform designed to help users reach their health and wellness goals1. By integrating data from several sources, including those captured on compatible Samsung Galaxy wearables like Galaxy Ring and Galaxy Watch, Samsung Health provides sleep coaching, wellness tracking, and a personalized interface that can even help users manage medications2 and health records3. Users can track their results, review detailed reports, and receive Al-powered guidance4 on their compatible Galaxy devices5. And now, through this partnership with iFIT, users have more tools at their disposal as they progress toward their health goals6.The iFIT experience will be rolling out to Samsung Health users this fall with select iFIT workouts available directly in the Samsung Health app for a monthly or annual fee. Samsung Health users will be able to discover iFIT's extensive library of strength, yoga, Pilates, cardio, recovery, mindfulness, HIIT, and barre content. To follow, FIT plans to integrate with Samsung Galaxy devices with iFIT-enabled fitness equipment, such as NordicTrack and ProForm machines."Personalized wellness is the future and together with Samsung Health, we're helping millions of people engage in healthier, more balanced lives across the globe," said Kevin Duffy, CEO of iFIT. "Our iFIT content inspires people to workout more. Using real-time data to go beyond reps and heart rates delivers smarter, more intuitive guidance to actually drive results."Through this partnership, iFIT's extensive library of interactive workouts, recovery programs, and mindfulness experiences will be available in multiple languages to support the global roll out across Australia, Canada, France, Germany, India, Italy, New Zealand, Spain, the U.K., and the U.S. About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.Media Contact Edelman for iFIT iFIT@edelman.com 1 Samsung Health tracking features are intended for general wellness and fitness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and application should not be treated as medical advice. Users should seek any medical advice from a physician. ↩2 Samsung Health Medications feature is intended to help users manage theirmedication list and schedule. Information provided is evidence-based content licensed from Elsevier, KPIC and Tata 1 mg. ↩3 Samsung Health Records is powered by b.well. Samsung Health Records uses b.well Connected Health technology to provide services that allow users to view all their medical records in one convenient location. The feature should not be used to practice medicine or as the basis for medical decisions. ↩4 Galaxy Al features track data and require compatible Samsung Galaxy phone, Samsung Health app and Samsung account. ↩5 Requires Samsung Health application version 6.30 or later. Sleep coaching requires sleep data of at least 7 days, including 2 days off ↩6 Requires a compatible Samsung Galaxy phone, Samsung Health app and Samsungaccount. ↩
November 12, 2025

iFIT launches the first official NordicTrack Tour de France Indoor Bike, in a limited edition. Paris, March 4, 2025 — NordicTrack + iFIT unveils the only officially licensed Tour de France Indoor Bike. Designed for cycling enthusiasts eager to experience the thrill of the Tour, this smart bike allows users to access high-level immersive training sessions from home via iFIT.An indoor bike designed for a unique immersive experience!The Tour de France, a legendary cycling event, embodies passion, performance, and self-improvement. Inspired by this iconic race, the NordicTrack Tour de France Indoor Bike combines an emblematic design with cutting-edge technology. The smart bike transports cycling enthusiasts into famous routes to train alongside renowned riders."We are proud to have created the only officially licensed Tour de France Indoor Bike on the market, offering cycling enthusiasts an immersive, authentic training experience. Thanks to iFIT technology, every pedal stroke brings users closer to the unique sensations of Tour riders—all from the comfort of their home," says Bart Muller, iFIT Chief International Officer.The iFIT app enables users to ride alongside legendary athletes through breathtaking landscapes, such as the mountains of Mallorca, accompanied by some of the world's best cyclists. The program includes 20 sessions with professional coaching to help users achieve and maintain optimal fitness. Renowned professional coach and cyclist Kevin Poulton has designed an effective program incorporating both on-bike and off-bike sessions to improve performance. Legendary cyclists such as Nicholas Roche, Jens Voigt, Bradley Wiggins, Coryn Labecki, and Dani Rowe motivate amateur riders to share their experiences throughout the training journey!We're excited to announce the launch of the new NordicTrack's officially licensed Tour de France Indoor Bike,” says Julien Goupil, Media and Partnerships Director of A.S.O. "NordicTrack has been an historic long term partner of the Tour de France and through this officially licensed Indoor Bike it brings the energy of the world's most iconic cycling race into the homes of cycling enthusiasts around the world.Equipped with a freewheel, digital gear shifters, and road-style handlebars, this bike faithfully replicates the feel of outdoor riding. Its precise position adjustments and interchangeable pedals ensure optimal comfort and customization for each user. With its customizable digital gearing system and rear cassette adjustable up to 13 sprockets, the NordicTrack Tour de France Indoor Bike adapts to different training intensities. Its "Set it and forget it" mode allows riders to set a power target in watts, with the bike automatically adjusting resistance to maintain the desired performance level.Available in a numbered limited edition, this bike is designed to provide Tour de France enthusiasts with the ultimate cycling experience from home.Recommended price : €2,999Availability: Immediately at www.NordicTrack.frFeel free to contact us for more information, visuals, or to schedule a product test.About iFIT Inc.iFIT is a global leader in intelligent fitness software, and NordicTrack is one of the most recognized names in fitness equipment. Together, they are dedicated to delivering the most advanced and personalized fitness experiences available. Their innovative products and immersive content are designed to inspire, motivate, and guide users at every level of their fitness journey. For more information, visit iFIT.com.Press ContactsLea Dufrenne - Coline Pellegrinelli — +33 6 37 10 23 98mail: ifitfrance@zenogroup.com
November 12, 2025

FOR IMMEDIATE RELEASELogan, Utah July 30, 2025 — iFIT Inc., a leading intelligent, personalized fitness platform, has expanded its partnership with Ergatta, the leaders in gaming content for cardio equipment, adding new games and specialized Tour de France content to new iFIT exercise modalities.Ergatta's virtual racing experience, Races, first released on iFIT's NordicTrack and ProForm treadmills, now extends to bike and rower, bringing Ergatta to iFIT's top three cardio modalities. In addition to Races, iFIT-enabled rowers will also now offer Meteor, Ergatta's popular and highly personalized single-player game, rounding out an interactive gaming suite covering interval-based training and multi–player competitive experiences. This wave of updates also comes with improvements to the Races experience for treadmills, including multiple language support (Spanish, Portuguese, French, German, Norwegian, Mandarin, Dutch, Italian, and Russian), new landscapes, and new workouts that align with the needs of walkers and hikers—not just runners.“We're thrilled to deepen our partnership with Ergatta,” says Jeremy McCarty, Chief Subscription Officer at iFIT Inc. “From new modalities to new games, our teams have collaborated seamlessly with the goal of continuously adding new and innovative content for our members.”Races for Bike launches just in time to celebrate the completion of the Tour de France. With this year's launch of the NordicTrack Tour de France Indoor Bike, cycling enthusiasts can now train like the pros with interval workouts in Races for Bike designed for all levels. iFIT members can chase their own PRs while also competing against other members and star iFIT trainers.“Our partnership with iFIT represents the future of Ergatta—and the future of connected fitness. Together, we'll make sure people who want to work out on cardio machines have access to the most compelling and innovative fitness content in the world,” says Tom Aulet, Co-Founder and CEO of Ergatta. “I'm thrilled to deepen the partnership with iFIT to bring their members exciting content to help them build a lasting fitness habit and improve their physical and mental health.”The expansion of the Ergatta partnership demonstrates and underscores iFIT's commitment to creating the world's most effective fitness platform. iFIT recently released its new iFIT operating system bringing innovations like customized Google Map workouts, integrations with streaming platforms, and the launch of iFIT AI Coach to keep its members engaged and motivated. About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.About ErgattaErgatta is the leader in game-based fitness, offering a suite of addictive game-based workout experiences and a line of connected rowing machines with embedded gaming content. Ergatta’s gaming content is personalized to the user, highly interactive and engaging, and designed to provide real workouts that drive results. Ergatta is dedicated to helping people build lasting fitness habits through games. For more information, visit Ergatta.com.Media Contact:ICR for iFIT Inc. IFIT@icrinc.comLJPR for Ergatta media@ergatta.com
July 30, 2025
FOR IMMEDIATE RELEASEPark City, Utah — 6/2/25 — iFIT Inc., a global leader in connected fitness and interactive content, today announced the expansion of its iFIT AI Coach (beta) across 19 countries: Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. This strategic expansion brings iFIT’s intelligent, personalized fitness technology to more athletes around the globe.AI Coach is iFIT’s most advanced digital training tool to date, leveraging proprietary technology and user data to deliver hyper-personalized fitness and wellness plans. The tool adapts dynamically to users' goals, schedules, and performance, offering real-time feedback and motivation across a wide range of fitness categories—from strength and cardio to recovery and mindfulness.“Expanding iFIT AI Coach beyond the U.S. reflects our mission to make intelligent, interactive fitness more accessible around the globe,” said Bart Mueller, Chief International Officer. “This rollout empowers more users to take control of their health with support that’s customized, convenient, and rooted in world-class technology.”iFIT AI Coach uses machine learning to continuously refine recommendations based on progress, preferences, and performance. The expansion is designed to meet growing global demand for digital-first, flexible fitness solutions that deliver results at home, at the gym, or on the go.The AI Coach chat experience will be available through the iFIT mobile app. Workouts recommended by AI Coach will also appear on screen on select NordicTrack and ProForm equipment, with language support tailored to each region.About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.Contact:ICR for iFIT Inc. IFIT@icrinc.com
June 2, 2025

New advisory council of leading scientists will guide iFIT’s platform, integrating fitness insights and wellness technology for science-backed workouts.Park City, Utah – May 28, 2025 – iFIT Inc., a global leader in intelligent, personalized fitness, is proud to announce the formation of the iFIT Science Council, a pioneering initiative designed to integrate cutting-edge scientific insights into the company’s product development, content strategy, and member experience.Composed of leading experts across wellness disciplines, the Science Council will further elevate iFIT’s leadership in personalized fitness and holistic health solutions. The inaugural members of iFIT’s Science Council include members of the medical and science community who specialize in a range of focus areas including longevity, women’s health, cognitive performance, and sleep: Dr. Darshan Shah, Mona Sharma, Louisa Nicola, Dr. Michael Breus, Dr. Duncan French, Dr. Vonda Wright, and Dr. Rangan Chatterjee.Expert Council to Drive Fitness InnovationBy leveraging the latest findings in health and human performance, the Council will help iFIT deliver fitness innovation that is firmly grounded in science while remaining accessible and engaging for consumers.“Health and wellness journeys are deeply personal—each of us starts from a different place, but we’re unified by a common goal: to live healthier lives,” said Kevin Duffy, CEO of iFIT. “The challenge is knowing where to begin, how to adapt, and what truly works. With rapid advancements across exercise science, physiology, and health optimization, we now have powerful tools to guide these journeys. The iFIT Science Council allows us to translate that science into actionable, everyday routines—making the fundamentals of fitness more accessible, personal, and impactful for millions of members around the world.”Integrating Biomarkers and Wellness TechA core focus of the council is to bridge the gap between high-level health science and everyday workouts. The advisors will help iFIT interpret and apply insights from fields like exercise physiology, metabolism, and genetics into its product development. For example, iFIT plans to integrate deeper biometric tracking and biomarker fitness insights into its platform – leveraging data such as heart-rate variability, recovery metrics, and other health signals – to further customize each user’s workout plan. By infusing iFIT’s interactive training programs with this data-driven approach, the Science Council will enable the company to refine how workouts adapt in real time to an individual’s performance and wellness profile.“One-size-fits-all workouts are a thing of the past. By harnessing real biomarker data and the latest scientific research, we can tailor truly science-backed workouts to each individual,” said Dr. Darshan Shah, iFIT’s Chief Medical Advisor. “The Science Council brings together leading minds in sports medicine, nutrition, and technology to transform our approach to connected fitness. Together, we’ll help iFIT members to achieve better results through personalized, evidence-based training.”The establishment of the iFIT Science Council reinforces the company’s commitment to continuous innovation, empowering users to achieve their health and fitness goals through scientifically-backed insights and technology-driven personalization.To experience iFIT’s science-driven, personalized workouts first-hand or learn more about the iFIT platform, www.iFIT.com.iFIT Inaugural Science Council MembersDarshan Shah – Chief Medical Advisor,Longevity & Health Optimization ExpertDr. Darshan Shah is a board-certified surgeon, longevity specialist, and founder of Next Health—the world’s largest health optimization and longevity clinic. With over 20,000 surgical procedures to his name, Dr. Shah shifted his focus to preventive health after reversing his own autoimmune disease and losing 50 pounds through lifestyle changes. A graduate of Harvard Business School and Singularity University, he now leads innovation in biomarker-driven wellness and personalized health protocols.Mona Sharma – Holistic Nutritionist & Wellness StrategistMona Sharma is a globally recognized nutritionist and wellness entrepreneur known for integrating Ayurvedic principles with modern science. As the founder of Xicama™ and host of the “Rooted in Wellness” podcast, she has transformed the lives of high-profile clients—including Will Smith and Julianne Hough—by creating personalized health strategies that blend nutrition, mindfulness, and lifestyle practices.Louisa Nicola – Neurophysiologist & Cognitive Performance CoachLouisa Nicola is a neurophysiologist and founder of Neuro Athletics, a consulting firm that optimizes brain performance for elite athletes in the NBA, NFL, and MLB, as well as Wall Street executives. A former professional triathlete, she combines neuroscience with athletic training to enhance cognitive function, utilizing EEG scans, lab tests, and cognitive assessments. Louisa is also the host of “The Neuro Experience” podcast, where she explores brain health, longevity, and peak performance.Dr. Michael Breus – Clinical Psychologist & Sleep Medicine ExpertDr. Michael Breus, known as “The Sleep Doctor,” is a double board-certified clinical psychologist and sleep specialist. One of only 168 psychologists worldwide to pass the Sleep Medicine Boards without attending medical school, he has authored best-selling books like “The Power of When.” Dr. Breus has been a prominent media figure, sharing his expertise on platforms such as The Today Show, Dr. Oz, and Oprah, and served as the sleep expert for WebMD for 14 years.Dr. Duncan French – High-Performance Sport ScientistDr. Duncan French is the Senior Vice President of the UFC Performance Institute, bringing over 20 years of experience in elite sports performance. He has coached athletes across more than 40 professional and Olympic sports, including roles as Director of Performance Sciences at the University of Notre Dame and Technical Lead for Strength & Conditioning at the English Institute of Sport. Dr. French is renowned for his expertise in strength and conditioning, training transfer, and performance optimization.Dr. Vonda Wright – Orthopedic Surgeon & Women’s Health AdvocateDr. Vonda Wright, MD is a pioneering orthopedic sports surgeon, researcher, an expert in human performance, longevity, and an authority in women's health. Dr Wright is a frequent media and conference expert, and her science-based approach is changing the lives of millions in mid-life. Dr Wright’s compelling messages and no-nonsense delivery not only informs but inspires action, encouraging athletes and active people of all ages and skill levels to reclaim their health and thrive at every stage of life. Dr Wright practices orthopaedic surgery in Lake Nona Florida and is the founder and CEO of Precision Longevity. Her latest book, UNBREAKABLE, will be released in August of 2025.Dr. Rangan Chatterjee – Functional Medicine ExpertDr. Rangan Chatterjee is a Professor of Health Communication and Education at Chester Medical School and is known for his ability to simplify complex health information and inspire people to make positive changes in their lives. He hosts the most listened to health podcast in Europe 'Feel Better, Live More' which has had over 300 million listens to date and has published 6 #1 Sunday Times Bestselling books which have sold over 1 million copies worldwide. He is the only doctor globally to have successfully reversed type II diabetes, fibromyalgia, panic attacks, IBS and menopausal symptoms using only nutrition, lifestyle & mindset approaches on primetime TV, on his wildly successful BBC show ‘Doctor In The House’, which has been broadcast in over 70 countries around the world.About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.Media ContactEdelman for iFIT iFIT@edelman.com
May 28, 2025

Industry leaders combine complementary expertise to produce personalized golf-fitness workoutsDALLAS (May 23, 2025) – Arcis Golf—a premier operator of 70 private, resort, and public golf facilities in the United States—and iFIT Inc., a global leader in connected fitness, have formed a first-of-its-kind partnership to create golf-fitness content.iFIT is making its debut in golf programming through an exclusive partnership with Arcis Golf, known for its premier portfolio of world-class courses and facilities. The new content will be available on the iFIT platform, which runs on mobile devices as well as iFIT-enabled machines (NordicTrack, ProForm, and Freemotion). Drawing on its global network of master trainers and fitness experts, iFIT will create golf-focused programming to integrate into its industry-leading immersive content—enabling users to train anytime, anywhere.iFIT will introduce Arcis-branded golf fitness to its network of over 6 million users. Known for delivering personalized workouts from stunning global locations, iFIT will now feature content set at Arcis’s premier golf courses and fitness facilities equipped with Freemotion product“This global partnership aligns perfectly with the health-and-wellness goals that are so important to our membership,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “The collaboration with iFIT will expand our brand awareness to new audiences as we lead in golf fitness, best-in-class instruction, and technology. We look forward to seeing the positive impact it will bring.”Emphasizing that “the magic will be in the quality of the content,” Walker said the collaboration will combine Arcis’ golf expertise with iFIT’s content platform to create high-impact golf-fitness programming. Together, they will develop golf workouts, performance training, and on-course strategy sessions—produced at Arcis Golf clubs—while also refining iFIT’s marketing to better target golf-focused audiences.“This partnership positions us to make an immediate and meaningful impact in the fast-growing golf fitness space by partnering with a premier golf and lifestyle brand like Arcis Golf,” said Mark Watterson, CEO of iFIT Commercial. “Their exceptional portfolio of beautiful golf courses, top-tier facilities, equipped with Freemotion equipment, and industry leadership give us a powerful foundation for long-term success.”### About Arcis GolfArcis Golf is a premier owner and operator of 70 private, resort, and daily fee clubs in the United States. An industry leader, Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The company is also known for innovative management, with a best-in-class leadership team that is committed to enhancing service levels and to reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225. Phone: (214) 722-6000. Website: arcisgolf.com.About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.
May 23, 2025