iFIT Expands Global Reach with Rollout of AI Coach in 19 Countries

FOR IMMEDIATE RELEASE

Park City, Utah — 6/2/25 — iFIT Inc., a global leader in connected fitness and interactive content, today announced the expansion of its iFIT AI Coach (beta) across 19 countries: Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. This strategic expansion brings iFIT’s intelligent, personalized fitness technology to more athletes around the globe.

AI Coach is iFIT’s most advanced digital training tool to date, leveraging proprietary technology and user data to deliver hyper-personalized fitness and wellness plans. The tool adapts dynamically to users' goals, schedules, and performance, offering real-time feedback and motivation across a wide range of fitness categories—from strength and cardio to recovery and mindfulness.

“Expanding iFIT AI Coach beyond the U.S. reflects our mission to make intelligent, interactive fitness more accessible around the globe,” said Bart Mueller, Chief International Officer. “This rollout empowers more users to take control of their health with support that’s customized, convenient, and rooted in world-class technology.”

iFIT AI Coach uses machine learning to continuously refine recommendations based on progress, preferences, and performance. The expansion is designed to meet growing global demand for digital-first, flexible fitness solutions that deliver results at home, at the gym, or on the go.

The AI Coach chat experience will be available through the iFIT mobile app. Workouts recommended by AI Coach will also appear on screen on select NordicTrack and ProForm equipment, with language support tailored to each region.

About iFIT Inc.

iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.

Contact:

ICR for iFIT Inc.
IFIT@icrinc.com