iFit in Business Insider
Connie Chen of Business Insider featured Best Buy’s new initiative to provide connected fitness to their customers. This includes iFit on NordicTrack’s Commercial 2950 Treadmill, Fusion CST Strength Training Machine, and Commercial S10i Studio Cycle.
“If all you do at your local gym is use the treadmill anyway, it could be more economical, not to mention more convenient, to invest in a permanent machine for your home.”
As fitness is trending more toward home gyms, iFit provides a way for customers to be connected to workouts that include personalized virtual coaching. This includes both Studio Classes, where a customer can work out in a boutique studio setting, or Global Workouts that take each user all over the world. These workouts match the terrain of the hikes and roadways of the destination, or auto-adjusts the speed, incline, or resistance to match the trainer’s instructions.
NordicTrack treadmills are now the most popular products because of their long-lasting construction and features, including over 40 included iFit workouts.
