iFIT Inc. Enters Connected Pilates with Acquisition of Reform RX

Park City, Utah, USA – May 20, 2025 — iFIT Inc., a global leader in connected fitness equipment and innovation, today announced the acquisition of Reform RX, premier Pilates reformer company, marking a strategic expansion into the fast-growing Pilates market. The move reinforces iFIT's commitment to offering a holistic, full-spectrum fitness experience for both commercial and at-home users.

Reform RX, known for its high-quality connected pilates reformers and expert-led content, caters to a diverse clientele ranging from boutique fitness studios and wellness centers across the UK and U.S. With this acquisition, iFIT will integrate Pilates reformers into its lineup of products — offering customers a seamless way to diversify their fitness routines.

“Pilates has become a cornerstone of modern fitness, offering low-impact, core-focused movement that supports strength, flexibility, and balance,” said Kevin Duffy, CEO of iFIT. “With the addition of Reform RX, we're empowering our athletes with even more ways to move — whether they're building out a studio or working out at home.”

The integration will also include plans to enhance iFIT's platform with Pilates-based programming, led by certified instructors and designed to complement users' broader wellness goals.

“This partnership marks a new era, not just for Reform RX, but for the evolution of Pilates itself,” says founder Yvie McGaffin. We've reimagined what's possible when technology meets intention, creating experiences that deepen the mind-body connection and empower people to move with purpose. Together with iFIT, we're shaping a future where movement becomes more intelligent, more intuitive, and profoundly transformative, supporting clients not just in fitness, but in lifelong health and well-being.”

This acquisition underscores iFIT's mission to deliver high-performance fitness experiences that adapt to every lifestyle. More details on product availability and future Pilates offerings will be announced in the coming months.

About iFIT Inc.

iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.

Media Contacts

ICR for iFIT
iFIT@icrinc.com