iFIT Launches “iFIT Next” Talent Accelerator to Diversify Global Fitness; Names Viral Creator Darryl “BullyJuice” Williams as Inaugural Athlete
Logan, UT - March 16, 2026 - iFIT, a global leader in connected fitness technology, today announced the launch of iFIT Next, a first-of-its-kind talent acceleration program designed to discover, mentor, and amplify the next generation of fitness voices. To kick off the initiative, iFIT has signed viral fitness creator Darryl “BullyJuice” Williams as the program’s inaugural athlete.
Born from the insights gained during the first season of iFIT’s reality competition show, Trainer Games, iFIT Next serves as a high-performance bridge for creators who possess the "it factor" but require the platform and infrastructure of a global leader to scale their impact. The program democratizes the path to becoming a global fitness authority, providing emerging talent with the resources to redefine what wellness looks, sounds, and feels like.
The "BullyJuice" Era: From Viral Creator to iFIT Trainer
Darryl Williams, known to millions as “BullyJuice,” first captured the iFIT community’s attention during Trainer Games Season 1. Despite a premature exit due to injury, his "no-nonsense" coaching style and deeply loyal community made him the definitive choice to pilot the iFIT Next program.
"Fitness leadership is evolving. The next great trainers aren’t discovered in gyms, they’re building communities online and inspiring millions every day," said Jeremy McCarty, iFIT Chief Subscription and Content Officer. “With iFIT Next, we’re creating a new pathway for those voices to scale substantially and become global fitness stars. Darryl is exactly the kind of fitness leader & creator this program was built for.”
A Multi-Platform Development Deal
Through the iFIT Next partnership, Williams will transition from a social media influencer to a fully integrated iFIT Trainer, featuring:
- Exclusive iFIT Content: Williams will launch a series of signature workout collections on the iFIT platform, bringing his high-intensity, accessible training style to more than 6 million members.
- Digital Storytelling: Leveraging his massive YouTube and TikTok presence, Williams will bridge the gap between social media entertainment and professional fitness instruction.
Redefining the Roster
iFIT Next proves that there is more than one way to "make the team." By investing in creators like Williams, iFIT continues to refresh its world-class roster with authentic voices that resonate across cultural and geographical boundaries.
"I’ve always said that fitness is about more than just the workout; it’s about building the confidence to start," said Williams. "My mission over the years has been to help people realize they don’t need a perfect gym, perfect body, or perfect schedule to begin. iFIT provides a new platform and unique experience to bring that guidance directly into people’s homes, and together we will help make fitness feel approachable and sustainable for everyone."
For more information on iFIT Next and to view Darryl’s upcoming workout series, visit iFIT.com.
About iFIT Inc.
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their journey. Further information: iFIT.com
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iFIT Launches “iFIT Next” Talent Accelerator to Diversify Global Fitness; Names Viral Creator Darryl “BullyJuice” Williams as Inaugural Athlete
iFIT announces iFIT Next, a new talent accelerator program designed to discover and elevate the next generation of global fitness creators. Viral fitness personality Darryl “BullyJuice” Williams joins as the initiative’s first athlete, bringing his high-energy bodyweight training style to the iFIT platform.
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iFIT Announces New Reality Competition Series, Trainer Games, Available on Prime Video in the U.S. Starting January 2026
Park City, Utah — December 4, 2025 – iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S.starting January 8, 2026 and included with a Prime membership.The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The Amazing Race) who also serves as showrunner, iFIT's Michael Hamblin, and Eli Holzman and Aaron Saidman on behalf of Sony Pictures Television — Nonfiction (SPTNF). It is produced by iFIT, SPTNF, and Brass Monkeys Media, under their overall deal with Sony Pictures Television, who also distributes the series. 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